Bígaro
Bright and roomy, a one-bedroom you can actually live in.
1 bedroom
from 57 m²
Move-in ready
from $3,688,800 MXN
The concept
Lime, stone, and thirty-five doors
Marbella is 35 residences in a building of stone and lime plaster on 25th Avenue North. The lime isn't paint. It's a finish that holds the cool of the stone and shifts color through the day, chalk-white at noon and gold by six. No dark wood, no spa dimness. The thinking here runs the other way: let the light in and let it bounce off the walls instead of hiding from it.
The arch turns up all over the building: at the entrance, in the windows, where the terrace opens onto the living room. It isn't trim. An arch makes you pass underneath, drop your eyes for a second and raise them again once you're inside. That's the difference between a door and a threshold. Villages in southern Spain have built this way for centuries, for the shade and for the gesture of it.
And there are 35, not 200. In a building with 35 doors you know faces in the elevator and you know who waters the plants in the hallway. The layouts are named after seashells (the one-bedroom Bígaro, the two-bedroom Murex, the Strombus loft and the Eduliis penthouse), and they're finished. You can walk through them today, in today's light, not in a render.
The residences
Bígaro, Murex, Strombus and Eduliis
View Bígaro →
Murex
Room for everyone, with a spare bedroom for when guests come.
2 bedrooms
from 95 m²
Move-in ready
from $6,645,100 MXN
Strombus
High ceilings, not a single wall, and light that runs right through.
1 bedroom
from 80 m²
Move-in ready
from $6,275,100 MXN
Eduliis
The crown of the tower, with its terrace and all the sky.
2 bedrooms
from 183 m²
Move-in ready
from $15,513,312 MXN
Availability
Floor by floor, what's left
Pick a level on the left and see what's available on that floor, as of today.
Rooftop
1 of 1 available701Available
The location
The neighborhood that named itself
One weekend in 2010, red hand-painted signs turned up on the walls along Avenida 25, all in the same lettering, reading “Colonia Hollywood” where the maps said Colonia Centro. Nobody ever owned up to it. Half a joke, half wishful thinking from the people who’d already made this home: Argentines, Italians, Canadians who’d stopped being tourists years back. The name stuck. The city still files it under Gonzalo Guerrero, but ask anyone on the street and they’ll say Hollywood. That tells you what kind of place it is: the part of downtown the people who stayed chose, not the ones passing through for a week. Fifth Avenue and its crowds sit a few blocks toward the water, but Avenida 10 works like a wall. Cross it and the foot traffic drops off. From there in, it’s shaded streets and short blocks, small buildings where your neighbor knows your name.
A normal day here gets handled on foot. Morning coffee at Choux Choux, on the corner of 20th and 24th, half the tables taken by laptops and people who actually work from here. Groceries at Chedraui Selecto, or Dac Market when you want spices, organics, or something imported, the place several of the restaurants around here stock up from. A run on the track at Estadio Mario Villanueva, the dog at Parque Escondido, dinner on seafood at Los Aguachiles or a plate at Elemento, tucked inside the Casona design shop, none of it at Fifth Avenue prices. The beach is a straight walk down Constituyentes, and Mamitas is a few minutes away on foot. Marbella sits on Avenida 25 Norte between 24th and 26th, on the same avenue where those red signs went up in 2010.
25th Ave. North between 24th & 26th · Colonia Centro (Gonzalo Guerrero) · Playa del Carmen
Architecture
Built for the heat
The afternoon sun in Playa is heavy, and the house was built with that in mind. The lime walls are thick and they breathe; the stone holds the morning's cool and never burns underfoot. You step in out of the heat looking for shade, and your body thanks you before your head does.
Almost nothing here is meant to look brand new forever. The brass darkens over the years, and the wood warms where hands rest on it day after day. Late in the day the light comes in golden, slipping through the arches to settle on the stone. It's a house that gets better the more you live in it.
Amenities
A rooftop pool, a gym and a reflecting pool
The smart price
The real comparison
Here are the two prices, and you draw your own conclusion. A one-bedroom at Marbella runs $68,750 pesos per square meter. That same one-bedroom, in the new buildings going up around the corner in this very neighborhood, sits closer to $99,910 a meter. That is thirty-one percent less for every meter you buy, and it isn't because Marbella is a step down: it's Mediterranean super-luxury, ready to move into, in Gonzalo Guerrero.
And here is something the price sheets tend to skip: at Marbella, the meter you pay for is a meter you actually stand on. The floor plans give you more usable space inside, not square footage swallowed by hallways or a balcony you'll barely use. We won't run the math for you and we won't promise you anything. VYT's official price list and our analysis are open. You compare, you decide.
| Marbella | Area / benchmark | |
|---|---|---|
| One-bedroom, price per meter | $68,750 MXN/m² | ~$99,910 MXN/m² |
| Neighborhood average (Gonzalo Guerrero) | $68,750 MXN/m² | ~$62,000 MXN/m² |
| New-construction benchmark, Playa del Carmen | $68,750 MXN/m² | ~$4,880 USD/m² |
Market data as of June 2026, for informational purposes only. This does not constitute investment advice or any guarantee of returns. Source: HH Luxury analysis and Grupo VYT's official price list.
How you buy
How you buy
Five steps, from the first conversation to the keys. The same team on each one, the same phone number.
01
The first conversation
You message us and we talk. No formal appointment, no pressure: you tell us what you're after and we tell you honestly whether Marbella is a fit.
02
The visit
The model apartment is open. Come by, walk through the arch, and see the finishes, the light and the real dimensions before you decide anything.
03
Hold and reservation
Once a layout wins you over, you hold it with a deposit and it goes under your name. That's when we set the price and lay out your payment plan.
04
Bank trust and closing
Mexico's Caribbean coast sits in a restricted zone, so as a foreign buyer you purchase through a bank trust, the fideicomiso: a Mexican bank holds the title while you remain the sole owner, free to sell, rent or pass it on. It runs 50 years, renews, and it's the standard, safe way foreigners buy all along this coast. We coordinate the notary, the bank and the signing with you.
05
The keys
You sign and the keys are yours. Delivery is immediate, so you move in or rent it out whenever you like, and we're still here after the signing.
FAQ
Frequently asked questions
How much does it cost?
Prices start at $3,688,800 MXN for a one-bedroom. Marbella has four floor plans, and each one has its own starting price depending on the size and where it sits in the tower. You'll find the full breakdown, plan by plan, in the pricing section.
Can foreigners buy?
Yes. Because Playa del Carmen sits inside Mexico's coastal restricted zone, a foreign buyer purchases through a bank trust, or fideicomiso. It's the standard route here: the bank holds the title in trust and you hold every ownership right, for a 50-year term that renews. It's safe and well established, and our team at HH walks you through the whole process.
When is it ready?
It's ready now. You're not buying off a render or waiting on two years of construction. The tower is finished and move-in ready.
Where is it?
On Avenida 25 Norte, between Calle 24 and Calle 26, in the Centro neighborhood (Gonzalo Guerrero). Locals call this pocket "Hollywood", the calm side of downtown. You can walk to everything and still sleep in quiet.
Who's the developer?
The developer is Grupo VYT, with more than four decades building commercial projects across southeastern Mexico. Sales are handled by HH Luxury Real Estate, which has spent 21 years selling in Playa del Carmen and stays with you from the first conversation to the day you get the keys.
How many are left?
There are 35 residences and inventory moves. Rather than give you a number that changes week to week, take a look at the availability section. It's laid out floor by floor with what's still open right now.
What's included and can I see it?
Yes, you can see it. There's a model unit open, so you can walk through it at your own pace and get a real feel for the finishes and the light. Set up a visit and we'll show you around.
Is it a good buy, and as an investment?
Per square meter, Marbella comes in under several comparable projects in the area, and you can check that yourself in the market comparison we put together. Here's the honest part: I won't promise you returns or rental figures, because that depends on plenty of things I don't control. What you get are the real numbers on the project and the price, and you decide from there. The details are in the pricing section.
Who's behind it
A project with a name and a face
HH Luxury Real Estate has been in Playa del Carmen since 2005 and guides Marbella from the first call to the keys: twenty-one years of relationships with Riviera Maya developers, an inventory we verify unit by unit, and the same team that answers when you call.
Ask about Marbella and you talk to Homero Herrera, not a switchboard. The guidance is real: the visit, honest numbers, the legal structure for foreign buyers, and finally the keys.
Marbella is developed by Grupo VYT.
Inventory verified by HH
Contact
The arch stays open
The model unit is already open. Come walk it, see how the afternoon light falls, hear what the terrace sounds like. No rigid appointment, no one hovering. Just you, the space, and the questions you came with.
If you'd rather start with a message, text Homero on WhatsApp. He has spent 21 years in Playa del Carmen and stays with you from the first conversation to the day you hold the keys. Tell him what you're after and he'll tell you, straight, whether Marbella is your place.