Price per square meter against eight premium projects in Playa del Carmen

Marbella's weighted average across every layout is $74,326 MXN per square meter. That comes from the developer's official price list, with inventory and pricing verified as of July 13, 2026. The entry point is the Bígaro, one bedroom and one bath; HH Luxury's market study (cutoff July 14, 2026, developer price sheets checked one by one) puts the one-bedroom median at $68,750 MXN/m². Live pricing for each unit, in pesos, is on the pricing and availability page.

Against the universe this page compares with, the eight premium projects in the same corridor, that one-bedroom median comes in 31% lower: $68,750 versus $99,910 MXN/m², same July 14, 2026 cutoff.

The next two figures measure something else, which is why they don't line up with the one above: one is the neighborhood's blended apartment average, resale included, and the other is what all new construction in the city asks. The Gonzalo Guerrero average runs near $62,000 MXN/m² (HH Luxury analysis, June 2026). The Playa del Carmen new-construction benchmark, compiled by HH Luxury from 7,109 priced units across the city (extraction dated July 10, 2026), sits near $4,880 USD/m².

Measured against those two references, Marbella prices above the neighborhood's blended average and below the citywide new-construction benchmark. You pay more than the average resale unit because this is new, boutique construction, 35 homes in total. Whether that difference is worth it is your call, not ours.

We're not going to tell you what your unit will rent for. That depends on the specific home, how it's managed, and a market that keeps moving. What we can offer is a documented market reference, with its source and date.

HH Luxury's review of the area (dossier dated June 30, 2026) puts gross vacation-rental yields in Playa del Carmen at roughly 6% to 7.5% a year, and that figure assumes professional management. Gross is the key word: it comes before management, maintenance, platform fees and taxes.

Before you do anything with that range, remember what it is: a citywide reference that describes the recent past. Any single unit can land above it or below it. A strong operator can work toward the top of the range, while a careless one will trail the average.

To ground the range for one specific residence, get a written quote from a local property manager and run the numbers with your accountant. HH Luxury will share the full analysis with anyone who asks.

Market data as of June 30, 2026, for information only; not investment advice and not a guarantee of returns.

Before you weigh purchase price against gross rent, budget for the costs that rarely make the brochure. At purchase: acquisition tax, notary fees, and if you're a foreign buyer in the restricted zone, the setup and annual fee of the bank trust (fideicomiso); the full breakdown, with percentages and a worked example, lives in the closing costs guide. While you own: condo maintenance dues, property tax (predial), and if you rent the unit out, your property manager's fee, which is worth getting quoted in writing before you buy, plus Mexican income tax on that revenue.

Exact tax and trust percentages aren't quoted here because they change and depend on your situation. You'll want to confirm those with a notary in Quintana Roo and your accountant. This page doesn't give definitive legal or tax advice either; your own advisor has the final word.

The full list by layout lives on the pricing and availability page, with current pricing for every unit: the Bígaro, the Múrex (two bedrooms, two baths), the Strómbus (a double-height loft, one bedroom, one and a half baths) and the Edúlis (the penthouse, two bedrooms, double height, 182.94 m²). Marbella is a 35-residence tower on Avenida 25 Norte, finished and ready for immediate delivery; tours are by appointment over WhatsApp, any day of the week.

Every market figure on this page carries its own source and date; all of it is for information only, not investment advice and not a guarantee of returns.