Investing in Marbella: the numbers, with source and date

Per the developer's price list (via HH Luxury, July 2026), Marbella averages about $74,326 MXN per square meter across all layouts. The most accessible entry is a one-bedroom, the Bigaro line, at roughly $68,750 MXN/m², starting at $3,688,800 MXN. At the July 10, 2026 exchange rate (17.47 MXN to the dollar, market reference), that's around $4,250 USD/m² on average and close to $211,000 USD for the entry unit.

For context: the average apartment in the area runs near $62,000 MXN/m² (Propiedades.com, October 2025), and the average for new condo construction in Playa del Carmen sat around $3,830 USD/m² at the close of 2024 (TheRedSearch). In our own read of premium new-build inventory in the city (HH Luxury, July 2026), the range climbs toward $4,880 USD/m². We show both because they don't match: the first is a published market average, the second is what we see in high-end new product.

Read plainly: Marbella prices above the neighborhood's blended average and inside the high-end new-construction band. You pay more than the average resale unit because this is new, boutique, 35 units total, not a market average. Whether that difference is worth it is your call, not ours.

Figures as of July 2026, for information only; not investment advice and not a guarantee of returns.

We're not going to tell you what your unit will rent for, because it depends on the specific home, your operation, and a market that moves. What does exist is public vacation-rental data for Playa del Carmen, and we put it here as a reference.

AirROI, using data from May 2025 to April 2026, reports an average rate near $135 USD per night and average occupancy around 35.7% citywide, which works out to a typical gross of about $12,400 USD a year. Airbtics, as of 2025, reports higher occupancy (58%) and around $15,000 USD gross annually for the median listing. Top-quartile properties clear $137+ USD per night.

Three things matter here. These are citywide averages, not this building. They're gross figures, before management, maintenance, platform fees, taxes, and the cost of running the place professionally. And they're the recent past, not a guarantee of the future. A strong operator can get near the top quartile; an improvised one can land below average.

Figures as of July 2026, for information only; not investment advice and not a guarantee of returns.

Before you compare purchase price against gross rent, there are costs the brochure usually leaves out. On the buy: acquisition tax, notary fees, and if you're a foreign buyer in the restricted zone, setting up and paying the annual fee on the bank trust (fideicomiso). On the hold: condo maintenance dues, property tax (predial), and if you rent, the fee your manager charges (typically 20% to 30% of gross on vacation rentals) plus income tax on that revenue.

We won't quote exact tax and trust percentages, because they change and depend on your situation. You confirm those with a notary in Quintana Roo and an accountant; we'll connect you to them. We also don't give definitive legal or tax advice here: this page points you in the right direction, it doesn't replace your advisor.

Our stance is simple: we give you verified, dated inputs, and you and your advisor do the subtraction. If you want the full price list by layout (the one-bedroom Bigaro, the two-bedroom Murex, the Strombus loft, or the Eduliis penthouse) or the comparables behind these figures, we'll pull them for you. Homero, HH Luxury, WhatsApp +52 984 313 4501.

Figures as of July 2026, for information only; not investment advice and not a guarantee of returns.